Why the cheapest locksmith could end up being the most expensive While I'm pleased to say our prices are competitive I'm also pleased to say we're not the cheapest and if that sounds a bit strange please read below to discover more : Example Your locked out of your home - it's 9pm and raining - you google emergency locksmiths in Colchester and you're going to see the following (this applies to any area in the UK) Top of the page are the adverts - these are paid for adverts with some costing the company up to £20+ when you click on them. So why would they pay £££'s. Simple - they appear at the top of the page and are more likely to get your enquiry especially if you're locked out and just want to get back indoors quickly. These ads will use local numbers quote rapid response times and very low prices - looks good? Sadly not - Nowadays the companies with the budget to compete and appear at the top for this type of "click ad" is nor